The advantages of professional listing videos
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All right guys, today we're here to talk about video. We are going to find out if it makes sense for you to have a professional video done on your home, why we do them in all of our listings, and why I think it's important.
All right, my name is Justin Short with RE/MAX Real Pros, I'm a realtor here locally, and I want to make sure that we're keeping you guys up to date on all the different marketing steps that we're taking and we're having success with here in our business, so let's go ahead and learn a little bit more about video. So professional videos is something you're seeing a lot more of out there, there are some agents out there that are doing them, they definitely would be the rarity, most agents do not. And today we're going to find out if it actually makes sense and if it's worth it for you to have a professional video done on your home, and why we do them for all of our listings.
So the advantages to video, well just like this, it's content that moves, right, people can see it, it's more engaging, people are more likely to watch that video than to look at a few pictures, get through three photos and then move on to the next home. So there's a longer attention span with video. The advantages are it allows your potential home buyer to be able to see your home out there online, be able to get a full walk on video tour, to take a look at kind of what that layout looks like from the dining room to the kitchen, see how open concept it is. Get a better, more panoramic view of the backyard as they're making that tour, incorporate some drone shots to be able to take a look at the property lines and see what type of spacing that is.
I think there's a lot of advantages for people to be able to see that, typically it's going to cut down on the amount of looky-loos they have come in through your home, that don't really know too much about your home, they just saw a couple of photos and want to go take a look at it. It helps narrow down that market to make sure people that are there tend to be a little bit more interested and a little more well-educated on your home. The downside for people, as I'm talking to homeowners, they don't realize that the agent is actually taken on the expense to pay for that video, so not all agents are willing to do that, and that is something that we do on each and every one of our listings.
So we put it out there, make sure we go the extra step and have that piece of marketing done, and we can take your video and run ads. So we can run targeted ads to your potential buyers, they're more engaging because they're video, it's moving, it's a better piece and something that we have more success with. So if you'd like a little more information on videos and if you think it's something that would be helpful to you or any other questions, feel free to reach out and hopefully we'll talk to you soon. Bye.